In the past three years, China has surpassed traditional pickup sales powerhouses such as Canada and Australia to become the world's second largest pickup market after the United States. The versatility and practicality of pickups have become an ideal choice for more and more domestic consumers. Against this backdrop, more and more large automakers have begun to enter the pickup market. On June 28, 2024, SINOTRUK Group grandly launched a new pickup, Bolden pickup, at Xueye Lake in Jinan, Shandong. This international all-round pickup is the result of SINOTRUK's technological innovation and market insight. The launch of Bolden pickup is not only a major strategic breakthrough for SINOTRUK in the field of light vehicles, but also reflects the strength and determination of SINOTRUK Group to continuously expand the market and be brave in technological innovation.

Policy lifting brings strong growth momentum to the development of the pickup market

With the gradual implementation of the pickup lifting policy, the pickup market has ushered in new development opportunities. Since the pilot of the lifting policy in 2016, 97% of cities at or above the prefecture level in the country have lifted restrictions on pickups entering the city. For a long time, due to the restriction of access rights and the stereotype of pickups as tools and commercial vehicles, passenger car consumers have been deterred from using pickups. However, pickups are the universal vehicles in the passenger car market. For users, pickups are a family car choice that can meet more vehicle use scenarios and actual vehicle use needs. With the further implementation of the lifting of the ban policy, the use of pickups has been greatly expanded. The increase in urban use scenarios, coupled with the outdoor leisure and off-road attributes of pickups themselves, has stimulated the consumer demand for mid-to-high-end passenger pickups, bringing strong growth momentum to the development of the pickup market.

SINOTRUK's technological innovation to fully meet the needs of the pickup market

The research and development of Bolden pickup is an important measure for SINOTRUK to cope with changes in market demand. The group has invested a lot of resources in product strategic research and development through in-depth market research and combined with consumers' actual needs for pickups. During the research and development process, SINOTRUK focused on technological innovation and actively introduced advanced technologies to ensure that Bolden pickup has outstanding performance in power, configuration, safety and intelligence, and fully meet the development needs of the pickup market. Bolden pickup includes three models: off-road, passenger, and commercial. It is positioned as an international all-round pickup, aiming to meet the diverse vehicle needs of global consumers.

Bolden pickup has five major technical advantages, bringing a new breakthrough in vehicle use

Power breakthrough: Bolden pickup is equipped with Weichai Power WP2H 2.0T diesel engine with a maximum power of 140kW and a peak torque of 420N·m. It is the 2.0T diesel engine with the highest power and torque in the domestic single-turbocharged platform. It is known as the strongest 2.0T power in China, and provides an ultra-long maintenance interval of 1 year/20000 kilometers. The promise of lifetime warranty for the first owner is also leading the industry. Weichai Power's WP2H 2.0T engine not only has the general advantages of diesel engines, such as large torque, reliability and durability, but also uses multiple black technologies to solve the problem of diesel engines being difficult to start at low temperatures. It has created six black technologies for diesel engine ultra-low temperature starting, including large-capacity batteries for cold regions, high-power starters, engine cylinder preheating technology, high-efficiency fuel filters, high-efficiency clean combustion technology, and low-friction technology, which help pickups to start at one time at nearly 40°C below zero.

Silent breakthrough: First, the Weichai WP2H engine has created a submarine deep-sea silent technology, and the engine uses hydraulic suspension to greatly reduce noise and vibration. The noise level of the whole vehicle is extremely low, and the idling noise is ≤41 decibels, as low as 39 decibels. For diesel engines, this is a big breakthrough. Secondly, Bolden pickup adopts passenger car-level sealing design, EVA composite carpet, 600g/㎡ two-component sound-absorbing cotton, and 4mm+ acoustic laminated glass in the front row. Through the use of multiple acoustic sound insulation materials, the tire noise and road noise at high speed and constant speed are effectively controlled. The high-speed driving noise is reduced by 5 decibels, and the constant speed noise is 4-6 decibels lower than the same level of vehicles. The quietness level is comparable to that of gasoline vehicles. Finally, engineers also pinpointed the source and generation of noise, and carried out professional NVH adjustment and optimization to suppress the generation of noise and vibration, ensuring that Bolden pickup can maintain good quiet performance under different driving conditions.

Reliable breakthrough: As the largest commercial vehicle company and leading heavy-duty truck brand in China, SINOTRUK Group has been deeply rooted in its brand genes for durability and reliability. Bolden pickup perfectly inherits the reliable genes of SINOTRUK heavy-duty trucks and sets a new benchmark for pickup durability and reliability. First of all, Bolden pickup adopts a high-strength steel cage body design, and hot-formed steel is used in key parts, which has extremely high durability and safety. Secondly, the cab has a torsional stiffness of 32000Nm/deg, a key material strength of 1500Mpa, and a galvanized sheet ratio of >50%, which is characterized by high strength and high reliability. Then, in the vehicle reliability verification phase, Bolden pickup completed the verification of vehicle reliability durability, environmental adaptability and other projects. The vehicle opening and closing parts have a durability of up to 100,000 times, the salt spray cycle durability exceeds 1,000 hours, and the bench durability test reaches 290 hours, which is equivalent to 300,000 kilometers. Finally, in the road reliability verification, Bolden pickup has a test mileage of more than 3 million kilometers, and the driving roads cover typical road conditions such as highways, national roads, and rural roads, and have passed the test of extreme temperature difference environments; to further verify the reliability, SINOTRUK pickups have carried out a 300,000-kilometer durability test, which has been tempered by extreme roads such as deserts, Gobi, tidal flats, and herdsmen's roads.

Intelligent breakthrough: SINOTRUK Bolden pickup's intelligent technology breakthroughs are mainly reflected in two aspects-intelligent network connection system and high-level intelligent driving system. The intelligent car networking uses a 12.3-inch central control screen and LCD instrument, which is very beautiful, high-end and classy. The central control screen has all the functions of intelligent networking, including in-car audio and video entertainment, mobile phone interconnection, voice interaction, air conditioning control, panoramic navigation, OTA wireless upgrade, etc., and can perform mobile phone screen projection and reverse control, which greatly surpasses similar pickups. Bolden pickup's intelligent assisted driving reaches L2.5+ level. Looking at the entire automotive field, it is at the mainstream level. In the pickup circle, it is at the leading level and sets a new standard for pickup intelligence. Bolden pickup is equipped with 14 intelligent assisted driving functions including automatic emergency braking system AEB, front collision warning FCW, lane departure warning LDW, etc., achieving the top level of pickup intelligence. Bolden pickup's intelligent assisted driving adopts the 'vision + radar' technical route, equipped with digital high-definition cameras, millimeter-wave radars, induction sensors and other hardware configurations to achieve 360° all-round perception, creating a more technological and futuristic driving experience, and making driving safer.

Off-road breakthrough: SINOTRUK Bolden off-road pickup breaks the current practice of mainstream off-road vehicles needing to be modified, and provides consumers with a vehicle option for outdoor leisure off-road without modification. First of all, it is equipped with Weichai WP2H 2.0T engine +, which provides basic guarantee for the off-road performance of pickups, and is at the ceiling level among similar domestic pickups. Secondly, Bolden pickup adopts a non-load-bearing body design, with high ground clearance, good passability and off-road performance. In addition, Bolden pickup is also equipped with a variety of one-step hard-core off-road configurations, such as BorgWarner intelligent timely four-wheel drive system, 7 different modes of all-terrain management system, front, middle and rear three locks, > 700mm wading hose, full chassis armor, 12,500-pound electric winch, K-MAN nitrogen shock absorber, tank U-turn, creep mode and other off-road configurations, fully meeting the multiple off-road needs of consumers who love outdoor exploration.

Breaking the boundaries of the traditional pickup market and being competent for multiple vehicle use scenarios

SINOTRUK's newly launched Bolden pickup is an international all-round large pickup, aiming to break the boundaries of the traditional pickup market and provide consumers with high-quality products that exceed expectations. Bolden pickup integrates off-road, passenger and commercial functions to meet the diverse needs of different users in different scenarios. Whether it is urban travel, rural roads, or outdoor adventures, Bolden pickup can easily cope with it, bringing users a new pickup driving experience.

Explore the international market and help Chinese pickups shine on the world stage

Bolden pickup is an important representative product of SINOTRUK Group in the field of light vehicles. With its stylish and high-end appearance design, outstanding technological innovation and super configuration, it has set a new benchmark in the pickup market. As an international all-round large pickup, SINOTRUK Group will actively explore the international market and strive to make Chinese manufacturing and Chinese brands shine on the world stage. The successful launch of Bolden pickup will surely inject new impetus into the development of SINOTRUK in the global pickup market.

The launch of Bolden pickup not only reflects SINOTRUK's leading position in technological innovation and keen market insight, but also demonstrates the brand's efforts and determination in meeting consumers' diverse pickup needs. We look forward to Bolden pickup's future market performance.