From the difficult start of the automobile industry in the 1950s to the first time in 2023 that the production and sales of domestic automobiles exceeded 30 million, ranking first in the world for 15 consecutive years, and automobile exports reached 4.91 million, ranking first in the world for the first time. After 70 years of hard work, China's automobile industry has gone through an extraordinary period of time and achieved remarkable achievements.

With the development of China's automobile industry, Chinese automobile brands have grown from nothing to something, from weak to strong. While gradually occupying the domestic market, they are also accelerating to sail out to the world, and stand at the forefront of the world with a vigorous and upward momentum. Among them, SINOTRUK, as a leading enterprise in China's heavy truck industry, has resonated with the Chinese automobile industry since its establishment. Standing at a new historical starting point, SINOTRUK strives in innovation and accumulates in development, striving to stand up the backbone of commercial vehicle independent brands, become a pioneer in China's commercial vehicles to the top of the world, and take 'building a world-class full-series commercial vehicle group' as the corporate vision.

Launching pickups in all fields, accelerating towards first-class

SINOTRUK was founded in 1930. In 1960, it produced China's first heavy-duty truck, the Yellow River JN150 eight-ton truck, ending China's history of not being able to produce heavy-duty trucks. Since then, the 'Yellow River' has been famous throughout the country, making outstanding contributions to national defense construction and economic development, and has also become one of the iconic achievements of the Chinese nation's self-reliance and hard work.

With more than 90 years of vehicle manufacturing history, SINOTRUK has achieved historic leapfrog development and has become a leader in China's heavy-duty truck industry. Its products cover tractors, dump trucks, trucks, mixer trucks, special vehicles, special vehicles, light trucks and other models, achieving comprehensive coverage in 42 market segments and 120 application scenarios. It is also the company with the most comprehensive coverage of drive forms and power in China's heavy-duty truck industry; it has the first batch of nationally recognized enterprise technology centers, national heavy-duty automobile engineering technology research centers, and national heavy-duty automobile quality supervision and inspection centers; heavy-duty trucks have won the domestic sales and market share for many consecutive years, and have been exported to more than 110 countries and regions. In 2023, the export sales exceeded 130,000 units, ranking first in the industry for 19 consecutive years, accounting for half of China's heavy-duty truck exports, providing sufficient confidence to achieve the grand goal of becoming world-class.

On June 28, 2024, as a strategic sector for SINOTRUK to realize its corporate vision, SINOTRUK Light Vehicle launched the international all-round pickup-Bolden pickup, completing the last piece of the puzzle for the full range of commercial vehicles. Bolden pickup adheres to the global car-making concept, focuses on the car needs of users in different regions, adopts world-class parts suppliers, is based in China and faces the world, provides global users with multi-scenario and full-field car solutions, and helps SINOTRUK accelerate its progress towards 'a world-class full-series commercial vehicle group'.

National-level technology platform, creating five leading advantages

Bolden pickup was born on the R platform, one of the three major platforms of SINOTRUK light vehicles, relying on the strong R&D capabilities of the national-level enterprise technology center and the efforts of thousands of engineering and technical personnel. According to the personalized and scenario-based car needs of users, three models of off-road, passenger and commercial are deployed. It has advantages in five aspects: power, quietness, reliability, intelligence and off-road, and is committed to creating a pickup that solves industry pain points and satisfies all users.

Surging power. Bolden pickup is equipped with WP2H 2.0T diesel engine produced by Weichai Power, a world-leading engine supplier, with a maximum power of 140kW and a peak torque of 420N·m. It is the 2.0T diesel engine with the highest power and torque in the domestic single-turbocharged platform. With 6 core technologies such as efficient and clean combustion technology, high-strength technology, and low-emission technology, it creates a strong, reliable, and worry-free surging power, and provides the first owner with a lifetime warranty and an ultra-long maintenance interval of 1 year/20,000 kilometers.

Deep sea silence. Bolden pickup engine has its own submarine deep sea silence technology. The whole vehicle adopts five-layer sound insulation and noise reduction technology. The idle noise is ≤41 decibels, which can be as low as 39 decibels. The uniform speed noise is 51-62 decibels, which is 3-5 decibels lower than the industry. The silent performance is far ahead, enabling users to travel with high quality.

Reliable quality. Bolden pickup relies on SINOTRUK's nearly 100 years of technical accumulation and is built strictly in accordance with the durability and reliability standards of heavy trucks. The body is made of high-strength steel, accounting for more than 45%, with a torsional stiffness of 32,000 Nm/deg, leading the same level; the galvanized sheet accounts for 90% of the external cover and 99% of the front cabin, and the cab can meet the 1,000-hour rigorous salt spray corrosion test. The high-strength and corrosion-resistant body provides users with more lasting protection. The chassis adopts a large-section longitudinal beam, and the high-strength steel of the frame accounts for up to 70%; the reinforced leaf spring and high-strength multi-link suspension have been professionally adjusted for more than 500 times, and the high-quality chassis inherits the super-strong load-bearing and super-reliable genes of heavy trucks. Before going on the market, the whole vehicle has undergone more than 3 million kilometers of road tests, 1.5 million endurance journey tests, and more than 10 kilometers of 'three highs' extreme tests and other professional and rigorous projects to create reliable performance that exceeds industry standards.

Intelligent technology. Bolden pickup provides users with three intelligent configurations: intelligent driving, intelligent networking, and intelligent cockpit. Equipped with the pickup industry's leading L2.5+ advanced intelligent driving system, it integrates 14 intelligent assisted driving functions; the intelligent car networking system supports voice recognition, remote control, car-mobile phone interconnection, OTA wireless upgrade, 540° surround view system, AutoNavi deep navigation and other functions, bringing a smart car experience comparable to high-end passenger cars; it adopts a 12.3-inch central control screen and LCD instrument, as well as mobile phone wireless charging, dual-zone automatic air conditioning and other functions, and its intelligent interconnection has been fully upgraded.

Super off-road. The Bolden pickup off-road model adopts a non-load-bearing body design, with a ground clearance of 230mm, an approach angle of 30°, and a departure angle of 26°, bringing extremely strong passing ability. The original configuration includes BorgWarner intelligent timely four-wheel drive system, three locks at the front, middle and rear, 7 driving modes, 12,500-pound electric winch, >700mm wading hose, K-MAN nitrogen shock absorber, full chassis armor, AR360° panoramic image + 180° transparent chassis and other off-road configurations, which saves users the trouble of modification and allows them to embark on an off-road journey as soon as they buy a new car.

Embrace the overall situation of development and open a new era for pickup brands

China needs the rise of its own brands, and the world also needs Made in China. With the lifting of the ban on pickups and the further popularity of outdoor leisure activities, users are looking forward to a high-quality and versatile pickup product. The launch of Bolden pickup can be said to be timely. According to authoritative data, pickups are the champions of car sales in 39 countries (regions) around the world. It can be said that pickups are truly global models.

As a product launched for the global market, Bolden pickup is based on the needs of global users and integrates global supplier resources from China, the United States, France, Germany, etc. It not only has the above five advantages, but also has the ability to start with one button at minus 40℃, and adopts a urea double-spray system, and the emission reaches the National VI B level, avoiding the problem of speed and torque restrictions on diesel pickups due to substandard emissions. Bolden pickup's all-round and excellent strength can not only meet the pursuit of travel quality by users around the world, but also adapt to the harsh roads and environments in various places. As a nearly 100-year-old car company, SINOTRUK relies on its own technology and brand accumulation to respond to market demand and launch Bolden pickup that meets the needs of current users, which not only drives the pickup industry to develop upward, but also makes more users fall in love with Chinese brands and Chinese pickups.

In the future, SINOTRUK Light Vehicle will continue to deepen its presence in the field of light commercial vehicles, comprehensively deploy Bolden brand products in overseas markets, promote product development that adapts to different market segments, and launch pure electric, plug-in hybrid, and hydrogen fuel cell models to achieve full coverage of energy forms; according to the ever-increasing vehicle usage and aesthetic needs of users, it will continue to innovate technology, launch modified models, and develop a new pickup platform and high-end large non-load-bearing pickups. At the same time, relying on the F platform, it will launch high-end load-bearing large pickups, VAN and other models, and move towards a world-class light commercial vehicle brand with its constantly improving product series.

After years of hardships, SINOTRUK once again stands in the wave of upgrading and transformation of the global automotive and pickup industries. The launch of Bolden pickup marks the completion and upgrading of SINOTRUK's full range of commercial vehicle segments, opening a new chapter towards world-class status, injecting vitality into the pickup market, and will also help further enhance the status of Chinese auto brands in the global auto market.