In the first half of 2024, China's automobile industry accelerated its development, with a large number of new cars on the market, major automakers offering various car purchase discounts, a new round of old-for-new policies, and continued high overseas export business. Under the stimulation of a series of favorable factors, domestic automobiles have been advancing all the way. As of the end of June this year, production and sales reached 13.891 million and 14.047 million respectively, up 4.9% and 6.1% year-on-year respectively.

Against the background of the entire automobile market in full swing, the pickup truck market has undergone a series of transformations and adjustments, but still delivered a brilliant report card. From January to June this year, the production and sales of pickup trucks reached 257,000 and 273,000 respectively, with both production and sales increasing year-on-year. Looking back at the first half of the year, the pickup truck market was very lively. A number of old models focused on upgrading and expanding the market, and some new products also took advantage of the situation and strived to occupy a territory in the fierce market competition. Although the new pickup truck launched by SINOTRUK, Bolden pickup, was officially launched at the end of June, it also expanded its brand influence and popularity by participating in major domestic and foreign exhibitions, participating in and organizing professional tests in the first half of the year. It has won the recognition of overseas users in the pre-sale stage and has been sold to many countries, creating one highlight after another.

Fully exerting efforts in domestic and foreign exhibitions, brand awareness has leaped upward

How to effectively establish brand and product awareness, appearing in large-scale exhibitions is undoubtedly the best choice. Relying on the group's resource advantages, Bolden pickup made a heavy appearance at the SINOTRUK 2024 Partner Conference held in January this year, and landed in Indonesia for the first time to participate in the Shandong Heavy Industry·Weichai Power Third Global Partner Conference and Southeast Asia New Product Exhibition. The two exhibitions brought together thousands of partners, suppliers, mainstream media and others at home and abroad. Bolden pickup fully demonstrated its product strength at the exhibition, opened up its popularity in the international market, and created a good start for the subsequent overseas market development.

In April this year, Bolden pickup and three products of SINOTRUK Light Vehicles jointly exhibited at the 135th Canton Fair, attracting merchants from Africa, the Middle East, Central Asia, Central and South America, Europe and other regions. 214 batches of merchants from home and abroad visited, including 18 batches of high-intention merchants. Bolden pickup's unique appearance design and leading product strength have made many merchants interested in becoming agents and introducing it to the local area, and the overseas market has made further breakthroughs.

Face challenges and tests, and show product advantages in all aspects

In the cruel market competition, the most important thing is to win users. To gain user recognition, you must have strong product strength. Bolden pickup inherits SINOTRUK's century-old car-making genes, and its product reliability is unquestionable, but it will only be more convincing after field verification. The 2024 (Second) Pickup Ice and Snow Driving Experience Camp and Cold Region Off-Road Challenge was held in Mohe, Heilongjiang in March. Bolden pickup was invited to participate in the extreme cold project test challenge and face the ice and snow test. During the test, Bolden pickup had excellent cold start capability, and successfully started once in Heihe at a low temperature of nearly 30℃ below zero, which is enough to prove that its cold start effect can adapt to all regions of China. In addition, in the ice and snow environment, Bolden pickup also demonstrated reliable power, stable adaptability, and extremely high off-road performance, which was amazing.

After facing the extreme cold test in the ice and snow, in late spring May, Bolden pickup launched the first media test at the professional off-road venue of Jinan International Racecourse, and conducted a comprehensive test of off-road capabilities through real-life subject experience, gravel track galloping, professional off-road challenges and other multi-scene driving projects, and invited major media to experience the driving comfort and control convenience of Bolden pickup. During the test drive, Bolden pickup's power output, NVH performance, passing ability, climbing ability, as well as driving comfort and intelligent performance were highly praised by the first test media.

Products are exported to many countries overseas, and the internationalization strategy has begun to bear fruit

Bolden pickup is positioned as an international all-round pickup truck. From the beginning of its design, it has been aimed at overseas markets, striving to make breakthroughs in overseas markets and continue to write a new chapter for the overseas expansion of independent pickup truck brands. In January this year, in order to purchase new energy pickup trucks, a delegation from the Lao Power Grid rushed to China for inspection. After layers of screening, they finally selected the Bolden pickup pure electric version. After intensive production, the first batch of pickup trucks went abroad and were officially delivered to the Lao Power Grid at the end of February, marking Bolden pickup's official entry into the Southeast Asian market. Since then, Bolden pickup has been sold to the United Arab Emirates, Mexico, Cambodia and other regions and countries. The overseas market development has achieved initial results, and the international market map is slowly spreading.

Time changes, and the year is abundant. On June 28, the entire series of Bolden pickup models were officially launched at Xueye Lake in Jinan. More than 200 media and KOLs gathered together to witness the dazzling moment of Bolden pickup, which brought a successful conclusion to the first half of Bolden pickup in 2024. Looking back at the first half of the year, Bolden pickup has shown extraordinary style by seeking new breakthroughs in the changing situation and living up to expectations in the face of challenges. In the second half of 2024, Bolden pickup will adhere to quality, be user-centric, create a brand-new situation, and will also participate in the Shandong Heavy Industry Group Co., Ltd. Mexico and Vietnam Partner Conference, Hannover Motor Show, 136th Canton Fair and other grand events, continue to expand overseas, and start a new journey of going overseas