Setting Sail Across the Ocean, Conquering a New Continent! On the evening of March 20, the first batch of 500 SINOTRUK pickups destined for South America was officially delivered at a ceremony held in Zhangqiu, Jinan. Senior leaders of SINOTRUK Light Automotive Company, media from the industry, and customer representatives from South America gathered—across time zones and space—to witness the first 100 pickups set off for Ecuador, the equatorial nation across the Pacific. This order marks a milestone achievement in SINOTRUK Light Automotive’s globalization strategy, signifying the official entry of Bolden Pickup into the international market. It also reinforces and strengthens SINOTRUK’s position as a leading force in the commercial vehicle industry.

     500 Pickups Setting Sail, Deepening SINOTRUK’S Global Strategy

    In the magnificent journey of Chinese automakers' go global, Sinotruk has always been at the forefront, maintaining its position as the industry's top exporter for 20 consecutive years. The company's vision is to 'build a world-class, full-range commercial vehicle group.' As Sinotruk's next-generation strategic product, the Bolden Pickup has been designed for the global market from the beginning. Driven by technological innovation and backed by superior quality, it aims to deliver a premium pickup that combines practicality and quality for users worldwide. The shipment of 500 Bolden Pickups marks a crucial milestone in Sinotruk Light Automotive Company's global strategy—transitioning from planning to do. It is not only a testament to the Bolden Pickup's strength and precise market positioning but also another declaration of Chinese pickups' competitiveness on the global stage.

     With Localized R&D, Building a New Model for Global Expansion

    In recent years, driven by the Belt and Road Initiative, bilateral exchanges between China and South American countries like Ecuador have grown significantly remarkable trade achievements. Aligning with national strategy, Sinotruk Light Automotive Company has identified this region as a key target market for exports. Additionally, many South American economies rely heavily on agriculture, mining, and construction. Pickups—with their versatile cargo, off-road, and family-use capabilities—perfectly match local production and transportation needs. Consumer acceptance of pickup models remains high, with some countries maintaining a pickup market share of over 20% of total vehicle sales for years. This makes South America a new Eminence for Chinese pickup exports.

    In its global expansion, Sinotruk Light Automotive Company consistently implements a 'global vision with local adaptation' approach, deepening its 'technology-driven plus localized operations' strategy. By establishing an integrated transnational value chain encompassing R&D, manufacturing, and service, the company delivers smart mobility solutions worldwide. The pickup exported to South America exemplify this philosophy - developed through close collaboration with local distributors and meticulously tailored to regional requirements. The pickups exported to South America are the result of close collaboration between Sinotruk and our local distributors Vehicentro, featuring co-developed designs that are meticulously tailored to meet regional demands.

    Prior to developing South America-specific models, the BOLDEN pickup engineering team conducted comprehensive research on local operating conditions - meticulously analyzing climate, terrain, road conditions, fuel quality, and driving habits. These informed dozens of targeted technical enhancements: Hill Start Assist (HSA) system specifically engineered for mountainous terrain ensures drivetrain reliability while improving safety; Innovative altitude recognition technology effectively mitigates power loss in high-altitude regions; Dual-stage fuel filtration system significantly improves fuel adaptability; Anti-corrosion upgrades to critical components (exhaust pipes, drive shafts, etc.) enhance durability in corrosive environments; Spanish-language interface development optimizes user experience.

    Moreover, to align with local consumers' aesthetic preferences and practical needs, this export batch features additional upgrades including a passenger-style front grille, wheel arches, and 18-inch tires for a more domineering looking. In response to Ecuador's frequent fog and low visibility climate features, the pickups are specially equipped with front fog lights, as well as rear windshield defogging and defrosting functions to enhance driving safety. These localized refinements not only demonstrate Sinotruk Light Automotive Company's precise understanding of market demands but also underscore its user-centric global service philosophy.

    Beyond its localized adaptations, the newly delivered BOLDEN pickup commercial model is powered by a Weichai 2.0T diesel engine, delivering class-leading performance with 140kW maximum power and 420N·m peak torque. Meanwhile, the pickup features advanced multi-layer acoustic insulation technology, achieving gasoline-engine-level quietness that redefines comfort standards for diesel pickups. In the aspect of safety and durability, it set new benchmarks. Ultra-high strength cab with 32,000 Nm/deg torsional rigidity, critical components using 1,500 MPa high-tensile steel, Over 50% galvanized steel body panels, and 1,000-hour salt spray corrosion resistance testing. These engineering breakthroughs provide users with exceptional long-term reliability that far exceeds industry standards.

    To ensure seamless product-market fit, Sinotruk Light Automotive Company collaborated with local users to conduct rigorous adaptability tests. The BOLDEN pickup traversed the entirety of Ecuador, tackling diverse terrains including mountains, plateaus, and rainforests. It completed nearly 20,000 kilometers of extreme validation under complex conditions at altitudes of up to 4,600 meters. Its outstanding performance earned high praise from local users and facilitated a rapid 500-unit order agreement between Sinotruk Light Automotive Company and our Ecuadorian distributor Vehicentro. Backed by reliable and versatile capabilities, the BOLDEN pickup is well-suited for a wide range of applications—from family use and small business logistics to agricultural operations and industrial services. It meets diverse local needs, whether for daily commuting, cargo transport, or outdoor exploration. 

       Rooted in the South American Market, Accelerating Global Expansion

    At the event, customer representatives from Ecuador and around the world gathered online to witness the milestone moment of the delivery of hundreds of pickups. Two Ecuadorian customer representatives, Juan De Howit and Jose De Howitt, expressed their trust and recognition of Chinese automakers in a video speech. They stated that this collaboration ' we have forged a path of trust and success. Now, at the perfect moment, we are proud to present the SINOTRUK pickup—a bold step forward in redefining what a pickup can be.

    From South America to the world, SINOTRUK continuously expanding the global footprint.This delivery ceremony marks both a milestone in Sinotruk Light Automotive Company's deep cultivation of the South American market and a new starting point for accelerating global expansion. With Ecuador as a strategic hub, the BOLDEN pickup will further extend its reach across South America, enhancing brand influence through localized R&D and targeted market strategies.

    Meanwhile, Sinotruk Light Automotive Company has also developed customized products tailored to extreme conditions—such as the severe cold of Russia and the intense heat of the Middle East—subjecting them to rigorous durability and performance tests. By delivering reliable and high-quality products to local customers, the brand showcases its upward evolution and technological innovation to users worldwide.

    From the banks of the Yellow River to the equatorial nation, this long voyage spanning tens of thousands of miles marks a new stage in the global journey of BOLDEN pickups. The successful delivery of this batch of orders not only provides South American users with superior product choices and enhanced travel experiences but also demonstrates the strength of Chinese pickup brands to the world. As the global strategy advances further, Sinotruk BOSIN pickups will accelerate their overseas expansion, showcasing the upward momentum of Chinese brands.