On June 30, the event 'China HOWO Leads the Future - 20th Anniversary Celebration of the HOWO Brand and Launch of the HOWO-TS7' was grandly held in Qingdao. Partners from across the country, representatives of HOWO users, and industry media gathered to witness this magnificent moment in the illustrious journey of the HOWO brand over the past two decades.
A Glorious Journey of Proud Companionship
HOWO is not just a name; it is a legend. Over the past 20 years, HOWO has traversed a long and winding road in pursuit of excellence, achieving remarkable results. From the initial launch of classic models to the iterative updates of intelligent and connected products, from a focus on traditional fuel vehicles to a comprehensive layout of gas and electric models, and from deep cultivation of the domestic market to extensive development in overseas markets, every step taken by HOWO has been strong and purposeful, filled with innovation and breakthroughs.
Wang Chen, Executive Vice President of SINOTRUK Group, attended the event and delivered a speech. He stated that SINOTRUK HOWO remains pragmatic and innovative, consistently adhering to the core value of “We aim at customer’s satisfaction”The brand continues to deepen its focus on various scenarios, pursuing 'excellence in quality and leadership in technology' as its unwavering goal, providing every user with worry-free service experiences throughout the entire logistics scenario, lifecycle, and value chain. This helps users maximize their operational value and drives the high-quality development of the domestic commercial vehicle industry.
Tempered through countless trials, craftsmanship builds customer trust. At the event, the HOWO brand recognized 20 key partners who have journeyed alongside HOWO, growing together over the years. They have stood by HOWO through thick and thin, serving as the brand's most sincere friends and indispensable witnesses and supporters in its development. Each medal symbolizes the profound trust these customers place in the HOWO brand and represents the solid partnership established through mutual trust and support.
Comprehensive Benchmark Value Leadership
Leading at the forefront of the times and standing at the peak of quality, HOWO has earned widespread acclaim in the market, becoming an unshakable leader in China's commercial vehicle sector. From the legendary quality of achieving one million kilometers without major repairs to its commitment to ultra-long warranty services, HOWO exemplifies excellence.
Over the past 20 years, SINOTRUK's HOWO series heavy-duty trucks have continually focused their efforts on technological breakthroughs, climbing to new heights through independent innovation and collaboration within the industry chain. In addition, HOWO has adapted its development to suit both domestic and international markets as well as various segments, achieving a “double harvest” in both domestic and international markets.
On the occasion of its 20th anniversary, SINOTRUK HOWO has announced another significant achievement: the sales of HOWO heavy-duty trucks have surpassed two million units, claiming the top spot in both production and sales in the domestic heavy-duty truck industry, thus justifying its title as the 'Sales King.' This milestone not only serves as powerful proof of the exceptional quality and strong market competitiveness of the HOWO brand but also stands as the highest commendation for the relentless pursuit and diligent efforts of every SINOTRUK employee.
Building upon this glorious achievement of two million heavy-duty truck sales, SINOTRUK HOWO has unveiled its pinnacle creation after 20 years— the HOWO-TS7. This flagship product incorporates the latest technological advancements from SINOTRUK and boasts outstanding performance, ultra-low energy consumption, an intelligent operating system, and unprecedented driving comfort, which elicited amazement from the audience. According to the product manager, the HOWO-TS7 is specifically designed for efficient logistics transportation, equipped with the Weichai NG4.0 engine, the ninth-generation S-AMT16 integrated transmission, MCY series efficient drive axles, and advanced intelligent driving assistance systems. It significantly enhances operational efficiency and reduces operating costs, perfectly embodying the profound meaning of ” making more profit for customers in 2024“.
Collaborative Win-Win, Progressing Together Across All Fronts
Standing in 2024 and looking back at 2004, we realize that the remarkable 20-year journey of HOWO is not a coincidence. Behind its success lies the mission of national heavy-duty trucks, an open mindset for collaborative win-win partnerships, and a commitment to proactive efforts—these are the foundations that have supported its journey thus far and the confidence it holds for the future.
After twenty years of perseverance and progress, and twenty years of glory, SINOTRUK HOWO has forged ahead amidst the currents of the era, tirelessly committed to its original aspirations, which have led to the brand's current brilliance. Standing at this new historical starting point, SINOTRUK HOWO will stride toward the future with even more determination, using technology as its wings and craftsmanship as its soul, continuing to write a magnificent epic that belongs to HOWO, to China's heavy-duty truck industry, and to the global commercial vehicle sector.
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