In the first half of this year, SINOTRUK has maintained its leadership in the heavy-duty truck industry, achieving sales of 139,400 units and a market share of 27.63%, firmly securing the top position in both sales and market share for heavy-duty trucks in the first half of 2024. From a “good start” in the first quarter to a “double champion”in the middle of the year, how has SINOTRUK navigated the winds and waves to continue leading the way?
Leading the Era of Renewed Momentum
To excel in any endeavor, one must first sharpen their tools. For many years, SINOTRUK has adhered to an innovation-driven development philosophy, closely aligning with user needs to launch a series of renowned heavy-duty models that lead industry trends. Among them is the newly launched HOWO-TS7 tractor, which globally features the Weichai WP15NG/WP17NG-4.0 natural gas engine, redefining power peaks with a maximum output of 700Ps. Additionally, SINOTRUK's self-developed ninth-generation S-AMT16 integrated transmission achieves an outstanding transmission efficiency of 99.8%, providing powerful control at your fingertips. In the cold chain transport sector, the SITRAK Binao series refrigerated trucks exemplify 'intelligent control for fresh delivery,' seamlessly integrating the chassis and body while boasting a stable and efficient cooling system, ensuring the timely transportation of fresh goods even in the heat of summer. Furthermore, in various other segments, SINOTRUK’s new energy heavy-duty trucks and light-duty trucks also demonstrate exceptional competitiveness and market influence.
Building an Ecosystem of Precision Marketing
In the end-market, SINOTRUK remains relentless, utilizing a series of precise marketing initiatives not only to earn widespread acclaim from users but also to stand out amidst fierce market competition, sparking a sales surge. During the national college entrance examination period, SINOTRUK vehicles completed the transportation of exam papers across multiple regions efficiently, safely, and reliably, ensuring support for this critical national event. Simultaneously, initiatives such as setting up comfort rest areas and providing cooling supplies showcased the company's strong sense of social responsibility, enhancing consumers' emotional connection with the brand and fostering a positive reputation, thereby laying a solid foundation for future market expansion. During the 618 e-commerce festival, exclusive purchasing discounts and substantial trade-in subsidies in SINOTRUK's live-streaming sessions offered truck drivers an unprecedented buying experience, igniting strong market reactions and enthusiasm for purchases, leaving customers fully satisfied.
User Reputation Competes in the ”Second Half“
In June, the SITRAK and HOWO brands made significant strides in the Shanxi market with a series of successful tasting events, delivering 100 SITRAK G5S cargo trucks to customers in Yuncheng and 50 HOWO TX7 gas vehicles to customers in Shanxi. As significant heavy-duty truck deals continue to close, phrases like ”SITRAK high-horsepower models“ and 'new generation HOWO gas vehicles' became buzzwords in the Shanxi heavy truck market throughout June.
For many years, SINOTRUK has consistently focused on building its brand through user reputation, making 'we aim at customer’s satisfaction' its core value. The company provides an effortless service experience across all logistics scenarios, life cycles, and value chains for each customer. It is this dedication and persistence that have earned the trust and recognition of a wide range of users, creating a strong word-of-mouth effect that drives product sales upward and steadily expands market share, establishing enduring and unshakable brand monuments throughout SINOTRUK's development journey.
As the mid-year wraps up, glory reigns supreme. SINOTRUK once again claims the top spot in sales, triumphing as the dual champion in both sales and market share for the first half of 2024. This achievement is attributed to SINOTRUK's long-standing commitment to innovation, deep engagement in niche markets, and wholehearted service to users. In the future, SINOTRUK will leverage deeper strategic insights and proactive planning to accelerate technological innovation, promote comprehensive product upgrades, and strive to be the pioneering force leading the industry into a new era of green, intelligent, and efficient development.
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