On December 23, Shandong Heavy Industry Group held a launch meeting for the overseas brand matrix enhancement initiative, outlining the action plan for 'optimizing market layout and building a brand matrix.' Zhang Gengsheng, Party Committee Member and Vice President of Shandong Heavy Industry Group, chaired the meeting and delivered a speech.
As a globally renowned equipment manufacturing group, Shandong Heavy Industry Group boasts Weichai, Sinotruk, Shantui, Lovol, Zhongtong, and a variety of world-class brands, such as KION (Germany), and Ferretti (Italy). Throughout this year, the Group has organized a series of global partners conferences and product exhibitions, to continuously optimize its market layout, enter high-end markets rapidly, deepen brand coordination, and ensure that the export revenues remain at a high growth rate. The overseas brand matrix enhancement initiative focuses on a series of strategic measures, such as coordinated promotion at overseas exhibitions, brand image enhancement across channels, all-media communication, and team building for the brand, which will better facilitate market development, enhance business synergy, and drive business growth.
In his speech, Zhang Gengsheng stated that this initiative is a pivotal move to promote the Company's high-quality overseas business development based on its international operations, a strategic imperative to elevate the brand’s global recognition, reputation, and influence and to advance the Company towards becoming a world-class entity, and also a concrete effort to actively implement China's high-level opening-up policies and engage in the Belt and Road Initiative.
The meeting was attended both online and offline by personnel from Shandong Heavy Industry Group's headquarters and subsidiaries.
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