On December 30, Sinotruk held its 2024 Marketing Awards and 2025 Q1 Mobilization Conference under the theme 'Working Together for a Strong Start in the First Quarter.' Wang Zhijian, Deputy Party Secretary and President of Shandong Heavy Industry Group, as well as Party Secretary and Chairman of Sinotruk, delivered motivational speeches. Liu Zhengtao, Deputy Party Secretary and President of Sinotruk, presided over the conference.
The conference began with a presentation on the domestic and international marketing targets for 2025, as well as the work plan for a strong start in the first quarter. It was noted that despite the challenges of 2024, the Group achieved significant growth, delivering industry-leading results in various fields. As 2025 is a pivotal year for the Group's development, it is essential to seize the opportunities in the first quarter to meet the annual budget targets. All marketing staff must be prepared and ready to act promptly, working together to secure a strong start in the first quarter and even greater achievements throughout the year.
To achieve the goal for 'A Strong Start in the First Quarter,' the meeting set out the following goals:
★ Win the Battle to Exceed Budget Targets
★ Win the Battle for Leapfrog Development in New Energy
★ Win the Battle for Upgrading Marketing Models
★ Win the Battle for Full-Value Chain Marketing Synergy
The Decision on Honoring Outstanding Marketing Teams and Individuals for 2024 was announced at the conference, followed by the award ceremony for the marketing excellence teams and exemplary marketing models for 2024.
At the conference, representatives from seven units, including Sinotruk International, Truck Sales Division, Commercial Vehicle Sales Division, Light Truck Sales Division, New Energy Commercial Vehicle Company, Chengdu Wangpai, and Fujian Haixi, delivered speeches on their marketing goals for the first quarter of 2025.
The event was attended by more than 1,500 participants, both online and offline, including director-level and senior executives, department heads, and managers of secondary units, deputy managers from the marketing and R&D systems in Jinan, heads of overseas branches, as well as award-winning representatives and key service engineers from the relevant units.
鲁公网安备37010202000616号
