From February 23-25, Man Shengang, Secretary of the Party Committee and Chairman of Shandong Heavy Industry Group, conducted research on export operations in Saudi Arabia and Kuwait, held Middle East market special coordination meetings, and visited strategic partners and major customers. Zhang Gengsheng, member of the Group's Party Committee and Deputy General Manager, participated in the research visit.
On February 23, Man Shengang first visited Shantui's Saudi subsidiary, inspecting the equipment display area, after-sales service center, and parts center warehouse, while meeting with frontline employees. He then chaired a Middle East market coordination meeting, hearing reports on regional business operations from subsidiaries including Weichai Group, Sinotruk, Shaanxi Heavy Duty Automobile, Shantui, and Zhongtong Bus.
Man Shengang emphasized that the Middle East is a key region in the high-quality joint construction of the 'Belt and Road Initiative' and represents a crucial strategic, growth, and premium market for Shandong Heavy Industry's global development. In 2024, the Group continued to optimize its market layout and build brand matrices, achieving doubled export revenue growth in the Middle East market, with Saudi Arabia becoming the Group's second-largest single-country export market globally. Moving forward, Shandong Heavy Industry must seize strategic opportunities in the Middle East market, maintain steady progress, continuously expand market share, and effectively compete in both traditional stronghold markets and new strategic markets while maintaining rapid growth momentum. We must uphold customer-first and premium leadership principles, continuously optimize our market layout, focus on customer needs, benchmark against international competitors, and create differentiated competitive advantages where we offer unique products and superior solutions. We must maintain market orientation and frontline service, continuously improve response speed, address customer needs and issues promptly, and establish localized platforms that organically integrate product trade, after-market services, and regional operations. We must pursue coordinated advancement and close cooperation, continuously amplify synergistic effects, uphold the philosophy of 'one family, one heart, working together, achieving success,' and make proactive, efficient, and innovative collaboration become employees' conscious actions. We must prioritize talent and ecosystem development, continuously stimulate work enthusiasm, recruit and cultivate high-caliber international talent, provide thoughtful care for overseas employees, ensuring they have motivation at work, prospects for development, and security in life.
On February 24, Man Shengang attended the '20 Years Partnership & 10,000 Vehicles Milestone - Zhongtong Bus & Abusaad Group Strategic Partnership Signing and Award Ceremony,' witnessing the new round of cooperation signing and presenting honorary awards to the client. Abusaad, one of Saudi Arabia's largest passenger transport companies, has purchased over 10,000 Zhongtong vehicles, making it Zhongtong's largest overseas customer. Their twenty-year partnership exemplifies in-depth cooperation between Chinese manufacturing and Middle Eastern markets, and significantly promotes the leading industry advantage of Zhongtong Bus in the Saudi Arabian market.
Later that day, Man Shengang visited SD Company, Sinotruk's largest dealer in Saudi Arabia, and held meetings with dealers and major customer representatives to listen in detail to the opinions and suggestions of marketing channels and customer representatives from different industries. The dealers and customers praised Sinotruk for its deep market understanding, excellent product performance and quality, prompt after-sales service, and maximized lifecycle value, which have led to market leadership and high customer recognition in Saudi Arabia earned with its core competitiveness and brand reputation.
Subsequently, Man Shengang attended the opening ceremony of a 4S store of Fayez Company - Shaanxi Heavy Duty Automobile' largest dealer in Saudi Arabia. In his speech, Man Shengang stated that the grand opening of the Fayez 4S store marks a milestone in Shaanxi Heavy Duty Automobile' development in the Saudi market. The 4S store, which integrates sales, service, and parts supply, will provide customers with one-stop solutions and high-level service experience, powerfully promoting sustainable growth for Shaanxi Heavy Duty Automobile. Shandong Heavy Industry will continue to fully support Shaanxi Heavy Duty Automobile in expanding overseas markets and establishing the SHACMAN brand in Saudi Arabia and throughout the Middle East region.
On February 24-25, Man Shengang met with various partners including Weichai Engine's Saudi OEM Al-Horaif Company, Shaanxi Heavy Duty Automobile's Saudi Arabian dealer Rayoum Fara Company, Zhongtong's major Kuwait customer Automak Automotive Company, and OGL Company, the Kuwait dealer for both SinoTruk and Shantui. He emphasized that those who share the same aspirations are not separated by mountains and seas. Shandong Heavy Industry's rapid international business development stems from maintaining customer satisfaction and building trust-based, win-win relationships with partners. The six major business segments under Shandong Heavy Industry exhibit a high degree of synergy, culminating in the creation of an industrial cluster and brand matrix that leads the global industry with distinctive advantages. This synergy presents a wealth of developmental opportunities for international partners. It is our aspiration to expand the scope of collaboration with our strategic partners on a more profound, extensive, and elevated level. We aim to forge a community of shared interests characterized by mutual pursuit, reciprocal success, and cooperative triumph, thereby jointly paving the way for a promising future.
During the visit, Man Shengang also met with He Song, Minister Counsellor of the Chinese Embassy in Saudi Arabia, and Zhang Jianwei, Chinese Ambassador to Kuwait. Representatives from subsidiaries such as Weichai Group, Sinotruk, Shantui, Zhongtong Bus and Shaanxi Heavy Duty Automobile participated in these activities.
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